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Hiscox Honeypot Poster

The hackable poster. We connected a digital out of home to the Internet and left it open to cyber criminals to strike.
Tech designed by Grand Visual.

hp poster.gif

Over a week the poster was hacked over 200,000 times from sources predominantly from Russia, China and the US. 

Role: Creative Directors
Agency: AMVBBDO
With: Laurine Potter, Augustine Cerf,
Grand Visual

 

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